Personalisation tokens automatically replace {{placeholder text}} with contact-specific information. This allows you to create one version of your content and still make it feel personal to every reader.
Available tokens
You can use the following tokens:
{{FirstName}}– Contact's first name{{LastName}}– Contact's last name{{Company}}– Contact's company name (from the customer tag)
Where tokens work
You can use personalisation tokens across the microspace:
On the microspace home: in the header, subheader, and page title
Inside pages: in text blocks, headings, buttons, and other content sections
Tokens appear highlighted when editing, so you can easily see where they are used.
How it works
Write your content using the token format with double curly brackets. For example:
Welcome {{FirstName}}
When a contact views the microspace, they will see their own information. For example, "Welcome {{FirstName}}" displays as "Welcome Jane" for Jane.
If no value is available, nothing will be shown.
To test your tokens, click the View button in the top bar. It will show your own contact name and company (from the customer tag you added to the microspace) so you can preview how tokens appear. If it works for you, it will work for your contacts too.
When to use
Tokens are useful when you want to:
Personalise greetings and intros
Reuse microspaces across clients
Create scalable content for different audiences
Keep one version of your content and personalise it automatically for each contact